From September 4 to 6, Yucatan Auto Show, a highly influential automotive event in southeastern Mexico, was held in Mérida. As an industry exhibition with a 20‑year history, this event gathered more than 60 automotive brands, building an integrated platform for brands, distributors and consumers for vehicle display, technical exchange and consumer experience.
JMCG showcased its core models including the Grand Avenue, All New Vigus and Carrying Plus alongside multiple international brands. Through on-site vehicle displays, product introductions, and consultation services, local customers were able to gain a direct understanding of model configurations, prices. The three-day exhibition attracted local consumers and industry professionals, building an efficient communication bridge for JMCG brand.
This auto show was not only a stage for product display, but also an opportunity to further penetrate the market in southeastern Mexico. On‑site interactions enabled JMCG brand to better understand customer demands and build up potential‑customer resources, laying a solid foundation for subsequent sales conversion and dealer‑network expansion.
